diff --git a/CHANGELOG.md b/CHANGELOG.md
index 51e9ae404ccb..b1e2f006b643 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -4,6 +4,7 @@
 
 ### Features
 
+- `[jest-circus, jest-cli]` Support literal string test name matching via `@:` prefix in `testNamePattern` (Fixes [#15574](https://github.com/jestjs/jest/issues/15574)) ([#15667](https://github.com/jestjs/jest/pull/15667))
 - `[*]` Renamed `globalsCleanupMode` to `globalsCleanup` and `--waitNextEventLoopTurnForUnhandledRejectionEvents` to `--waitForUnhandledRejections`
 - `[expect]` Add `ArrayOf` asymmetric matcher for validating array elements. ([#15567](https://github.com/jestjs/jest/pull/15567))
 - `[babel-jest]` Add option `excludeJestPreset` to allow opting out of `babel-preset-jest` ([#15164](https://github.com/jestjs/jest/pull/15164))
diff --git a/e2e/literal-pattern/__tests__/literal_pattern.test.js b/e2e/literal-pattern/__tests__/literal_pattern.test.js
new file mode 100644
index 000000000000..59fcc4189f4a
--- /dev/null
+++ b/e2e/literal-pattern/__tests__/literal_pattern.test.js
@@ -0,0 +1,14 @@
+// Only runs if the name is exactly 'literal match'
+test('literal match', () => {
+  expect(true).toBe(true);
+});
+
+// Includes special character '*', useful for literal matching test
+test('check * literal asterisk', () => {
+  expect(1).toBe(1);
+});
+
+// Includes parentheses, used to test literal handling of regex-sensitive characters
+test('special (characters)', () => {
+  expect('value').toBe('value');
+});
diff --git a/e2e/literal-pattern/jest.config.js b/e2e/literal-pattern/jest.config.js
new file mode 100644
index 000000000000..b6ffeb383367
--- /dev/null
+++ b/e2e/literal-pattern/jest.config.js
@@ -0,0 +1,10 @@
+/**
+ * Copyright (c) Meta Platforms, Inc. and affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+module.exports = {
+  testMatch: ['**/literal_pattern.test.js'],
+};
diff --git a/packages/jest-circus/src/eventHandler.ts b/packages/jest-circus/src/eventHandler.ts
index da66a6bde13e..8832b1741fff 100644
--- a/packages/jest-circus/src/eventHandler.ts
+++ b/packages/jest-circus/src/eventHandler.ts
@@ -19,6 +19,7 @@ import {
   makeDescribe,
   makeTest,
 } from './utils';
+import {escapeStrForRegex} from 'jest-regex-util';
 
 const eventHandler: Circus.EventHandler = (event, state) => {
   switch (event.name) {
@@ -250,7 +251,12 @@ const eventHandler: Circus.EventHandler = (event, state) => {
         state.parentProcess,
       );
       if (event.testNamePattern) {
-        state.testNamePattern = new RegExp(event.testNamePattern, 'i');
+        if (event.testNamePattern.startsWith('@:')) {
+          const raw = event.testNamePattern.slice(2);
+          state.testNamePattern = new RegExp(escapeStrForRegex(raw), 'i');
+        } else {
+          state.testNamePattern = new RegExp(event.testNamePattern, 'i');
+        }
       }
       break;
     }
diff --git a/packages/jest-cli/src/args.ts b/packages/jest-cli/src/args.ts
index a1cdd59516bf..03d1caded4ce 100644
--- a/packages/jest-cli/src/args.ts
+++ b/packages/jest-cli/src/args.ts
@@ -640,7 +640,9 @@ export const options: {[key: string]: Options} = {
   },
   testNamePattern: {
     alias: 't',
-    description: 'Run only tests with a name that matches the regex pattern.',
+    description:
+      'Run only tests with a name that matches the regex pattern. ' +
+      'Prefix with "@:" to match literal string instead of regex.',
     requiresArg: true,
     type: 'string',
   },