diff --git a/polyfactory/__init__.py b/polyfactory/__init__.py
index 0a2269ea..6c1a904c 100644
--- a/polyfactory/__init__.py
+++ b/polyfactory/__init__.py
@@ -1,14 +1,16 @@
 from .exceptions import ConfigurationException
 from .factories import BaseFactory
-from .fields import Fixture, Ignore, PostGenerated, Require, Use
+from .fields import AlwaysNone, Fixture, Ignore, NeverNone, PostGenerated, Require, Use
 from .persistence import AsyncPersistenceProtocol, SyncPersistenceProtocol
 
 __all__ = (
+    "AlwaysNone",
     "AsyncPersistenceProtocol",
     "BaseFactory",
     "ConfigurationException",
     "Fixture",
     "Ignore",
+    "NeverNone",
     "PostGenerated",
     "Require",
     "SyncPersistenceProtocol",
diff --git a/polyfactory/factories/base.py b/polyfactory/factories/base.py
index 09058037..d18d5ef3 100644
--- a/polyfactory/factories/base.py
+++ b/polyfactory/factories/base.py
@@ -54,7 +54,7 @@
 )
 from polyfactory.exceptions import ConfigurationException, MissingBuildKwargException, ParameterException
 from polyfactory.field_meta import Null
-from polyfactory.fields import Fixture, Ignore, PostGenerated, Require, Use
+from polyfactory.fields import AlwaysNone, Fixture, Ignore, NeverNone, PostGenerated, Require, Use
 from polyfactory.utils.helpers import (
     flatten_annotation,
     get_collection_type,
@@ -334,6 +334,7 @@ def _handle_factory_field(  # noqa: PLR0911
         if isinstance(field_value, Fixture):
             return field_value.to_value()
 
+        # if a raw lambda is passed, invoke it
         if callable(field_value):
             return field_value()
 
@@ -946,8 +947,16 @@ def should_set_none_value(cls, field_meta: FieldMeta) -> bool:
         :returns: A boolean determining whether 'None' should be set for the given field_meta.
 
         """
+        field_value = hasattr(cls, field_meta.name) and getattr(cls, field_meta.name)
+        never_none = field_value and isinstance(field_value, NeverNone)
+        always_none = field_value and isinstance(field_value, AlwaysNone)
+
+        if always_none:
+            return True
+
         return (
             cls.__allow_none_optionals__
+            and not never_none
             and is_optional(field_meta.annotation)
             and create_random_boolean(random=cls.__random__)
         )
@@ -1021,13 +1030,16 @@ def _check_declared_fields_exist_in_model(cls) -> None:
                 f"{field_name} is declared on the factory {cls.__name__}"
                 f" but it is not part of the model {cls.__model__.__name__}"
             )
-            if isinstance(field_value, (Use, PostGenerated, Ignore, Require)):
+            if isinstance(field_value, (Use, PostGenerated, Ignore, Require, NeverNone, AlwaysNone)):
                 raise ConfigurationException(error_message)
 
     @classmethod
     def process_kwargs(cls, **kwargs: Any) -> dict[str, Any]:
         """Process the given kwargs and generate values for the factory's model.
 
+        If you need to deeply customize field values, you'll want to override this method. This is where values are
+        generated and assigned for the fields on the model.
+
         :param kwargs: Any build kwargs.
 
         :returns: A dictionary of build results.
@@ -1038,8 +1050,15 @@ def process_kwargs(cls, **kwargs: Any) -> dict[str, Any]:
         for field_meta in cls.get_model_fields():
             field_build_parameters = cls.extract_field_build_parameters(field_meta=field_meta, build_args=kwargs)
             if cls.should_set_field_value(field_meta, **kwargs) and not cls.should_use_default_value(field_meta):
-                if hasattr(cls, field_meta.name) and not hasattr(BaseFactory, field_meta.name):
-                    field_value = getattr(cls, field_meta.name)
+                has_field_value = hasattr(cls, field_meta.name)
+                field_value = has_field_value and getattr(cls, field_meta.name)
+
+                # NeverNone & AlwaysNone should be treated as a normally-generated field, since this changes logic
+                # within get_field_value.
+                excluded_field_value = has_field_value and isinstance(field_value, (NeverNone, AlwaysNone))
+
+                # TODO why do we need the BaseFactory check here, only dunder methods which are ignored would trigger this?  # noqa: FIX002
+                if has_field_value and not hasattr(BaseFactory, field_meta.name) and not excluded_field_value:
                     if isinstance(field_value, Ignore):
                         continue
 
diff --git a/polyfactory/fields.py b/polyfactory/fields.py
index 6598e450..00e85f52 100644
--- a/polyfactory/fields.py
+++ b/polyfactory/fields.py
@@ -22,8 +22,24 @@ class Require:
     """A factory field that marks an attribute as a required build-time kwarg."""
 
 
+class NeverNone:
+    """A factory field that marks as always generated, even if it's an optional."""
+
+
+class AlwaysNone:
+    """A factory field that marks as never generated, setting the value to None, regardless of if it's an optional field
+
+    This is distinct from Ignore() which does not set a value for a field at all. If Ignore() is used and a default value
+    for a field is not set on the underlying model, then the field will not be set at all.
+    """
+
+
 class Ignore:
-    """A factory field that marks an attribute as ignored."""
+    """A factory field that marks an attribute as ignored. This prevents the factory generating any value for this field.
+
+    If you are using this on a pydantic model this will cause the field to be omitted from the resulting pydantic model
+    if there is no default value set for the pydantic field.
+    """
 
 
 class Use(Generic[P, T]):
diff --git a/tests/test_nones.py b/tests/test_nones.py
new file mode 100644
index 00000000..43d5ca9a
--- /dev/null
+++ b/tests/test_nones.py
@@ -0,0 +1,28 @@
+from typing import Optional
+
+from pydantic import BaseModel
+
+from polyfactory.factories.pydantic_factory import ModelFactory
+from polyfactory.fields import AlwaysNone, NeverNone
+
+
+def test_never_none() -> None:
+    class MyModel(BaseModel):
+        name: Optional[str]
+
+    class MyFactory(ModelFactory[MyModel]):
+        name = NeverNone()
+
+    assert MyFactory.build().name is not None
+
+
+def test_always_none() -> None:
+    class MyModel(BaseModel):
+        name: Optional[str]
+
+    class MyFactory(ModelFactory[MyModel]):
+        name = AlwaysNone()
+        # NOTE `name = None` does not end up
+
+    # field is still accessible even though there is
+    assert MyFactory.build().name is None
diff --git a/tests/test_optional_model_field_inference.py b/tests/test_optional_model_field_inference.py
index 7bb318fe..14f2282c 100644
--- a/tests/test_optional_model_field_inference.py
+++ b/tests/test_optional_model_field_inference.py
@@ -72,7 +72,7 @@ class TypedDictBase(TypedDict):
         (TypedDictFactory, TypedDictBase),
     ],
 )
-def test_modeL_inference_ok(base_factory: Type[BaseFactory], generic_arg: Type[Any]) -> None:
+def test_model_inference_ok(base_factory: Type[BaseFactory], generic_arg: Type[Any]) -> None:
     class Foo(base_factory[generic_arg]):  # type: ignore
         ...