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Peter Schmalfeldt

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About Me

Senior Full-Stack Web Developer

My career has spanned everything from leading retail teams to building dev teams and architecting complex systems. I don’t just write code, I design solutions that align technology with real business needs. With experience in hands-on development, team leadership, and freelance consulting, I bring a well-rounded, practical approach to every project.

Website Resume LinkedIn Projects

🌟 Skills

✅ Full Stack Development

  • API Integration
  • JavaScript
  • TypeScript
  • Node
  • Python

✅ Artificial Intelligence (AI)

  • Chatbots (Custom Built, Copilot Studio, Microsoft Teams, Slack)
  • Platforms (Azure OpenAI, Azure Foundry, Microsoft Copilot Studio, OpenCV, TensorFlow)
  • Skills (Machine Learning, Prompt Engineering, NLU, NLP, Model Tuning, Computer Vision)

✅ eCommerce Solutions

  • Custom Development
  • Salesforce Commerce Cloud Development
  • Shopify Development

✅ Front-End Development

  • Web Design (CSS, Scss, SaSS, Tailwind)
  • Frameworks (jQuery, Bootstrap, React, Next.js, Vue.js, Angular)
  • Standards (UI/UX Optimization, Accessibility, Performance)

✅ Back-End Development

  • Custom Tooling (Docker, Bash, Shell Script)
  • Databases (MySQL, PostgreSQL, Redis)
  • DevOps (AWS, Azure, CircleCI, CI/CD, GitHub)

✅ Productivity Tooling

  • Browser Extensions (Cross-Platform and Multi-Browser)
  • Dev Containers (VS Code and Docker Desktop)
  • VS Code Extensions (Productivity and Automation)

⭐️ Freelance Consulting

Over the years, I’ve partnered with companies of all sizes to help them move from idea to execution with clarity and confidence.

Development Team Foundation

Startups often bring me in to lay the foundation for their development teams. I help set up effective workflows, document processes, streamline onboarding, and create a strong technical culture from day one. I typically take on a hands-on role early, then transition into an advisor as the internal team grows and takes ownership.

Custom Application Development

When a client has a great idea but needs help building it, I provide full-cycle support. From discovery and planning to design, development, and deployment, I guide the entire process. With full-stack expertise, I help transform concepts into working, scalable web applications, guiding projects through key milestones in a practical, collaborative way.

Solutions Architect

For companies facing complex technical or organizational challenges, I step in as a Solutions Architect. I lead discovery through empathy interviews, assess team dynamics, and map out clear technical strategies. My focus is on aligning departments, improving communication, and designing cross-functional solutions that are both practical and effective.

Rapid Prototyping & Innovation

When clients need to move fast, I offer rapid prototyping services to help them test and validate ideas quickly. Through fast design cycles, real-time feedback, and iterative development, I help companies experiment efficiently. This process turns early concepts into actionable, tested solutions that accelerate innovation and reduce risk.

🎖️ Leadership Background

My early career experiences shaped my leadership style and professional strengths.

Retail Store Management

Early on, I managed multiple retail stores, leading teams of 8-10 employees at each location. This role developed my skills in building strong teams, enhancing customer experiences, and effectively managing staff performance. It also laid the groundwork for my ability to communicate clearly across diverse teams and nurture individual growth.

Assembly Line Operations Management

As a manager at SkyLine, I supervised an assembly-line facility with around 90 employees. I focused on improving efficiency and optimizing production processes. A particularly meaningful aspect was developing programs that supported employees with cognitive and physical disabilities, successfully creating an inclusive and high-performing work environment.

Development Team Leadership

At Answers.com, I launched and managed the company's first mobile development team, leading eight developers. This move positioned the company ahead of competitors by quickly embracing mobile technology and significantly boosting mobile web traffic. Here, I strengthened my skills in innovation, building user-friendly tech solutions, and collaborating across departments to ensure technology supported overall business goals.

Chief Technology Officer

As CTO at Enroll123, a health insurance technology startup, I managed all technology operations, ensured compliance with key regulations (including HIPAA and HiTECH), and developed strategies to deliver solutions aligned with the Affordable Care Act. This leadership role required strategic planning, meticulous coordination, and decisive action within a complex regulatory environment, further solidifying my ability to lead critical technology initiatives in challenging industries.

⏳️ Experience in Action

I’ve led technical projects for global brands, civic causes, and environmental movements, often in emerging spaces.

Google Jigsaw: User in Residence

I was invited by Google’s Jigsaw team to consult as part of their “User in Residence” program, sharing insights on civic technology, public data accessibility, and responsible platform design. While details remain confidential, the collaboration reflected a strategic advisory role akin to the discovery phase of a Solutions Architect, supporting technology initiatives with global social impact.

Nike Skateboarding & Snowboarding

As the Solution Architect and Full-Stack Developer, I built a custom ecommerce platform for Nike’s action sports brands, years before Shopify or Salesforce Commerce Cloud came to market. I designed everything from the database schema and CMS to global content management and caching systems, helping Nike scale a digital experience that reflected its global brand.

Civil Services: Open Data for Activism

I founded Civil Services to make elected official data accessible, accurate, and API-ready for civic tech initiatives. With 400+ volunteers, we built a geolocation-based mapping platform used by activists to instantly connect with local, state, and federal representatives. The platform’s reliability and civic impact led to recognition by Google and widespread adoption during a pivotal time for civic engagement.

Gigoit.org: Giving Tech a Purpose

Long before sustainability was trending, I co-founded Gigoit.org, a nonprofit platform that helped over half a million people give away unwanted items instead of sending them to landfills. Recognized by the U.S. EPA and featured in major publications, Gigoit diverted 60,000+ tons of waste per month at its peak. It remains one of the most impactful tech-for-good projects I’ve led.

My GitHub Organizations

I created and manage the following GitHub Orgs:

Organization Role Description
SFCC DevOps Main Contributor CLI Applications, VS Code Extensions and Browser Extensions.
OpenSFCC Main Contributor Open Source SFCC Projects
Police Scorecard Main Contributor Evaluates police departments based on quantitative data

Primary Contributions

I was the main contributor to multiple projects on the following GitHub orgs:

Organization Role Description
StayWoke Lead Engineer Activism Platform Tools
CampaignZero Lead Engineer Activism Platform Tools
NOIHD Lead Engineer Custom DevOps Tooling

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